Mark Donnigan: It's going fantastic, Ben. I am so delighted to be here on your program.Ben: Absolutely. We more than happy to have you on the program. Especially provided the importance and the necessity of the subject we're going to be tackling throughout this conversation also, which is one that I think is truly under-discussed. One that may othe
{Why Great Heads of Marketing Need to Be Savvy Business Strategists - Mark Donnigan|
Mark Donnigan: It's going great, Ben. I am so delighted to be here on your program.Especially offered the relevance and also the seriousness of the subject we're going to be taking on over the training course of this discussion too, which is one that I believe is truly under-discussed. One that may if not elevate some eyebrows, yet could obtain you
B2B Marketing Consulting for Disruptive Innovation Technology Companies by Mark Donnigan
Mark Donnigan Marketing Consultant: One of the most significant challenges for new organisations, specifically startups as well as other firms operating in crowded markets, is need generation. Noticeably different from list building, need generation is a much more engaged process-- that makes everything the more tough for new brand names.Demand gen